Increasing the Reach and Engagement

Just because you have a website, doesn’t mean mean people will use it….

When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action, but this term goes much deeper than that. To be successful, you should know how to define maximum engagement and how to boost this critical website factor to earn more leads and revenue in the future. What is User Engagement? Put most simply, user engagement is when visitors to your site appreciate your content enough to stick around, absorb, and convert. Most importantly, when user engagement is high, you’ll find that your audience becomes more loyal. You’ll notice more return visits and higher conversions, because your website simply works.

Types of User Engagement There are various types of engagement when it comes to website visits. Here are a few to give you an example. Reading & Absorbing Content When a visitor lands on your website, reads your homepage and then begins clicking-through to the other pages of your site, that’s user engagement. The person is actively learning more about your business and offerings. The more informed the person becomes, the greater the chances that he or she will buy from you. This is why increasing website user engagement is vitally important to your success. Visitor Comments & Discussions Otherwise referred to as active participation, this form of user engagement describes the actions of your audience as they complete quizzes, answer polls, take surveys, interact with chatbots, and otherwise engage with your website’s interactive content. These elements not only enhance engagement, but they’re fun and give your visitors a reason to spread the word and return for more. Social Shares If visitors like your blog, they may hit the Facebook button to share your posts with their friends. The very act of hitting your social buttons counts as user engagement.